Here is a park frontage on the lake, comparing favorably with the Bay of Naples, which city officials would crowd with buildings, transforming the breathing spot for the poor into a showground for the educated rich. For Sale Rare Selections from Old Gun Catalogs 1880-1920, edited by J Schroeder and the editors of Gun Digest. Company History: Montgomery Ward & Co., Incorporated is a national retailer with more than 400 stores in 43 states. In 1931, Sewell L. Avery became chairman and chief executive officer. Montgomery Ward wasnt exactly going down like a lead balloon, though. Created with WordPress. Did You Know . You dont have to believe me when I say that I am not dominated by financial considerations. ], Montgomery Ward Catalogues No. Required fields are marked *. She created not only its concept of service but its design attitude by her selection of staff.. The bulk of mail order house, retail store and warehouse jobs are therefore closed [to them]., [While selling uniforms for Victory Workers in its own catalog, Montgomery Ward faced rising pushback from its employees, as seen in the 1944 strike outside the Chicago warehouse, pictured above.]. 55, Spring and Summer 1894, Chicago. Simply select the online catalog you wish to look at and you'll be shopping in no time. Want to know more about Montgomery Ward? Customers were also attracted by the innovative and unprecedented company policy of 'satisfaction guaranteed or your money back', which Ward began using in 1875" (Wikipedia article on Montgomery Ward, accessed 11-07-2013). Ward wrote the first catalog copy. But it isnt easy for thousands of employees at Wards national headquarters to find new jobs. TJIC says: May 6, 2014 at 1:43 pm. Montgomery Ward Fall and Winter 1952-1953 catalog - 1053 original pages a few pages have various pictures torn out but mostly completely intact- This is a real collector's item from this defunct store company. The addition of a 12-story tower to Wards Michigan Avenue complex in 1899 certainly signified the health of the company heading into the new century. In 1968 Montgomery Ward merged with Container Corporation of America to form Marcor Inc. Mobil Oil Corporation gained a controlling interest in Marcor in 1974, and Wards became a subsidiary of Mobil. Click the image below to flip though the entire 1939 Rudolph booklet: [Ward catalogues No. A nose! We have no retail trade to bother us and delay us. Aaron Montgomery Ward used the trains in Chicago to get goods to far-flung parts of the country. Ward's 240-page 1883 catalog listed 10,000 items, making it the largest catalog to be published to date Ward and Thorne turned partnership into a corporation in 1889 Around 1920s, Ward began opening up retail stores to exhibit catalog merchandise Montgomery Ward opened 208 stores by 1928 and by 1929, 531 stores 1934- initiated telephone orders From a small shipping room in Chicago Ward published the world's first general merchandise mail-order catalog, a single 8 x 12 inch price list showing 163 products for sale with ordering instructions. . Reindeer? Although unfortunately the closest location to us is not in business anymore, one of the retail branches of Montgomery Ward used to be located in Portland. He knew what they wanted, what frustrated them, and how to persuade them better than anyone in mail order had before. But while the companys high-profile president Sewell Avery spoke often about patriotism and liberty, he was simultaneously fighting a separate war of his own against Franklin Roosevelt and the National War Labor Board. His superior officer was a certain brigadier general named Robert E. Wood, whom Thorne would hire as a Montgomery Ward executive after the war. . Despite the opposition, however, the business grew at a fast pace over the next several decades, fueled by demand primarily from rural customers who were attracted by the wide selection of items unavailable to them locally. The mail-order barn concept saved the farmer design and skilled labor costs, and it nearly eliminated material waste. Extent From the Collection: 10.35 Linear Feet Language of Materials From the Collection: English Collapse All Creator From the Collection: Adams Ephemera Collection (John and Jane Adams Ephemera Collection) (Person) This split became the ultimate turning point in the history of 20th century American retail, as General Wood famously jumped ship to Searsbuilding it into the biggest chain department store in the countrywhile Ward & Co. was left to play catch-up once again heading into the challenging 1930s. It is not a side issue with us, but our entire business. Cover of an original Rudolph the Red-Nosed Reindeer written for Montgomery Ward & Co. by Robert L. May and illustrated by Denver Gillen, 1939. Congress of Industrial Organizations (Albany), National War Labor Board: U.R.W. I think there is not another man in Chicago who would have spent the money I have spent in this fight with certainty that even gratitude would be denied as interest, Ward said in 1909, noting that he fought for the poor people of Chicago, not the millionaires. The Bureau was her baby. and D.S.E.A. Discover life events, stories and photos about Lenore "Nora" Anna Brazzil (1868-1935) of Macomb, McDonough, Illinois, United States. In the 1910s, Thorne took the Ward stock public for the first time; helped oversee the opening of new distribution centers in Kansas City, Portland (OR), and Fort Worth (TX); and organized the rollout of a novel benefits program for Ward employees, including group health insurance coverage. Museum Artifact: First Edition Rudolph the Red-Nosed Reindeer Illustrated Book by Robert L. May, 1939, Made By: Montgomery Ward & Co., Inc., 758 N. Larrabee Street, Chicago, IL [River North], Today children all over the world read and hear about the little deer who started out in life as a loser just as I did. CHM, ICHi-001622. That same year, no expense was spared in completing Wards new Administration Building in Chicago at 758 N. Larrabee Street, which was built by the companys own in-house architectural engineer, W. H. McCaully. It makes shopping fast and easy! Gray writes from Mount Vernon, Ohio. Due to a planned power outage on Friday, 1/14, between 8am-1pm PST, some services may be impacted. That kind of principle cant be beaten., The difficulties one sees ahead should only encourage him to put his head a little higher in the air and walk more firmly and courageously,, The president [Merseles] and I just didnt get along,, He wanted to use retail stores as an outlet for surplus goods. ], The Montgomery Ward & Co. plan of retailing all kinds of goods around the world has extended the name of Chicago into every civilized land. Georges eldest son William C. Thorne (b. . His business was growing and succeeding, but it was still an upstart organization whichas a conduit between urban manufacturers and far-away farmersrelied heavily upon messaging to close the gap and earn the publics trust. Your email address will not be published. In point of strict fact, Montgomery Ward & Co. were not the originators of the mail order business, as the company often claimed. By 1904, the company had grown such that three million catalogs, weighing 4 pounds each, were mailed to customers. They were ordered from the Montgomery Ward catalog. Were all familiar with old butter churns where the person pushed a pole up and down. Barbara, my four-year old daughter, loved the deer down at the [Lincoln Park] zoo. The finding aid was encoded by JoNel Wilmot and D. Claudia Thompson in 1018. FREE shipping Add to Favorites Vintage 1953-MONTGOMERY WARD CATALOG-Fashions-Ladies-Gents-Kids-Home Furnishings-955 Big Pages . Sears left Ward in the dust, with triple the sales numbers, and in 1954, the elderly Avery was finally ousted by rival shareholders, replaced as president and chairman by lawyer John Barr. You dont have to believe me when I say that I am not dominated by financial considerations. 1. Want to know more about Montgomery Ward? Be the first to hear about new products andspecialoffers. Search the history of over 797 billion Below: Christmas shopping scenes, 1971, inside Wards store on State Street in Chicago (which had been converted from an early department store known as The Fair)]. To Averys credit, he also knew how to recruit talent, cut costs, and trim fatincluding the closure of more than 100 underperforming retail stores. Montgomery Ward JSJ20100 parts in stock. Sales Catalog, Fall & Winter, 1894 / page 236, Montgomery Ward & Co. Mr. Ward and his partners stocked goods to launch their first mail-order catalog, but his stock was destroyed in the Great Chicago Fire of 1871. In a rare instance or two, he was also open to some more progressive ideas when it came to his employees. and D.S.E.A. Kit houses, also known as mill-cut houses, pre-cut houses, ready-cut houses, mail order homes, or catalog homes, were a type of prefabricated housing that was popular in the United States, Canada, and elsewhere in the first half of the 20th century. Youve got to admire a business thats run on the square, read an intro page to Wards 1916 catalogue. Through their catalogs, the company offered a broad selection of goods at affordable prices. There is no question but that Rudolph has become a legendthe first new and accepted Christmas legend since Charles Dickens A Christmas Carol, and Clement Moores A Visit from St. Nicholas, the Chicago Tribune proclaimed in 1950. We carry parts for these popular Montgomery Ward models. In settling the Ohio wilderness, hundreds of acres of land were cleared. The difficulties one sees ahead should only encourage him to put his head a little higher in the air and walk more firmly and courageously, Thorne told Colliers magazine. Aaron Montgomery Ward (February 17, 1843 or 1844 - December 7, 1913) was an American entrepreneur based in Chicago who made his fortune through the use of mail order for retail sales of general merchandise to rural customers. How were substantial barns to be built to hold great loads of hay and grain, without the huge trees to produce the solid timbers for strength? Tea gowns, yards of flannel and pillow-case lace, stereoscopes, books of gospel hymns, the New . (Catalog, Montgomery Ward, Buyers Guide) A copy that may have a few cosmetic defects. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Any other mail order barns out there? Every season Montgomery Ward features a variety of new and exciting products in our online catalog. If you have a barn or Century Farm to highlight, contact her at, Specialty crops highlight Farm Bill hearing, Kinze raises its planter game with new row unit, Western states seek support for livestock industries, Bipartisan DAIRY PRIDE Act targets plant-based 'dairy', Cost of keeping working capital in inflationary times, World Ag Expo opens to visit by House speaker. His tenure was marked by labor troubles in the 1940s which culminated in two government seizures of the company in 1944. This item ships free to the US. After the turn of the 20th century, Sears was already producing and selling prefabricated Honor-Bilt Homes. But in this case, good common sense won out. In August 1872, with two employees and a total capital of $1,600, American businessman Aaron Montgomery Wardfounded Montgomery Ward & Company. Attachments Currently no attachments available. Ferdinand the Bull has a competitor, announced an article in the December 10, 1939 edition of the Sedalia Democrat (a small newspaper in Missouri). By the beginning of the 20th century, Wards catalog had more than 3 million subscribers to its mailing list. . . It issued its final mail-order catalog in 1985, and just over a decade later in 1997 it would file for bankruptcy, closing all its remaining brick-and-mortar stores shortly thereafter. Save my name, email, and website in this browser for the next time I comment. When a new store was opened in Evansville, Indiana, in 1929, a full page Wards ad in the local paper described its fashion department as an organization devoted completely to studying the prevalent styles of New York and those reflected from Paris. But they learn that when he gave himself for others his handicap became the very means through which he achieved happiness. By 1904 his mailing list included 3 million customers. Publisher Montgomery Ward, Chicago Collection winterthurlibrary; americana Digitizing sponsor Lyrasis Members and Sloan Foundation Contributor Winterthur Museum Library Language English Addeddate 2010-07-23 12:52:52 It was printed on a single sheet of paper, offering 163 distinct items. Thank you. Catalogs-Montgomery Ward's Competitors, American Heritage Center, University of Wyoming, Creative Commons Attribution 4.0 International License, 1916-1917, 1919, 1922-1923, 1937-1938, 1943, 1948-1951, 1953, 1955-1959, 1886, 1888, 1890, 1895, 1907-1908, 1910-1911, 1915-1917, 1921-1922, 1940, 1942, 1951, 1953-1954, 1914, 1916-1917, 1920, 1937, 1939-1940, 1950, 1954-1955. 1864), whod started working in the catalog department way back in the 1880s, was now company president; Charles H. Thorne (b. Required fields are marked *. The newspaper actually went much further than that, calling Ward a human icicle, shunning and shunned in all but the relations of business., [Looking down toward the south end of Lake Park just before it became Grant Park, circa 1900. Finally, in late August, it was done. We started this mail order business and made it such a success that there is scarcely a department store in the land which has not tried it too, read a Montgomery Ward ad in a December 1892 edition of Farmers Voice magazine. Time for a new one! In the process of clearing, many thousands of trees from the virgin forests were pushed into ravines and burned. Rack "Spices" L-51 VGC Holder (#334739709291) See all feedback. New inventions like the reaper, hay track and other mechanized tools and implements made labor easier and saved time and many farming operations expanded. Capture a web page as it appears now for use as a trusted citation in the future. Due to a planned power outage on Friday, 1/14, between 8am-1pm PST, some services may be impacted. Montgomery Ward GSK12804 parts in stock. Find many great new & used options and get the best deals for Vintage 1942 Montgomery Ward Wallpaper Sample Book Wall Paper Catalog at the best online prices at eBay! and D.S.E.A. August 18 is National Mail Order Catalog Day. It had no competition at the time, years before Sears & Roebuck. Over the years, the brand has consolidated into focusing mostly on furniture and home items with a vibrant online storefront and direct mail catalog focusing on very affordable home goods. JoeOndreicka In their eyes I could see the story accomplished what I had hoped.. During World War II, Montgomery Ward & Co. continued to employ more than 75,000 men and women, including 6,800 in the Chicago headquarters alone, and it was actively supplying important parts, supplies, and clothing to the Allies (Ward also now owned three actual production factories: a paint and varnish plant in Chicago Heights, a fencing plant in Fort Madison, Iowa, and a farm equipment factory in Springfield, IL, where carburetors, propellers and gun mounts were being built for military aircraft). 408 (N.D. Ill. 1945) In the latter half of the 20th century, Ward went through several ownership changes that had a drastic impact on company operations. Cunning tricks dont go here any more than downright dishonesty. Ward & Co., like most big companies of the time, was blindsided when the economic bubble burst at the end of the 1920s. . Union leaders later claimed that Thorne had also bribed them to organize strikes against Montgomery Wards competition; namely Sears, thus stoking the flame. Montgomery Ward was created by "Aaron Montgomery Ward " in 1872 as the first every dry goods mail-order catalog business in Chicago Illinois. The new age of Love It Or Your Money Back had begun, a full 18 years before Richard Sears got into the same racket. This catalog lists the microfilmed copies of the original 1790-1890 schedules and the published 1790 schedules. Its not hard to grasp the appeal of being able to order such a range of necessities and novelties all at onceits the same idea behind Amazons success 150 years later. It was founded in Chicago in August 1872 by Aaron Montgomery Ward as a mail-order business. MORE Contact Directions Chicago History Museum Menu Notice Masks required in Abakanowicz . Sales Catalog, Fall & Winter, 1894 / page 586, Montgomery Ward & Co. Mr. Ward and his partners stocked goods to launch their first mail-order catalog, but his stock was destroyed in the Great Chicago Fire of 1871. Montgomery Ward was the name of two historically distinct American retail enterprises. Enjoy the latest news from The Henry Ford, special offers, and more. Well before Pearl Harbor, Averya tough talking multi-millionairehad established himself as a staunch opponent of the New Deal and, in particular, the growing influence of labor unions. By the start of the 1930s, Ward operated more than 500 stores in the United States, and it was the largest retailer in the country. We study methods of improving our business as we would a science. The new team got off to a soaring start in the Jazz Age, pulling Ward & Co. out of an inflation-based slump and riding dominant fashion, auto part, and radio sales to $10 million profitsnearly catching up with Sears. The new U.S. highway system was bringing the shopping experience directly to middle Americas doorstep, and there was simply decreasing interest and appeal in Wards famous Wish Book.. Employees: 60,000. He knew what they wanted, what frustrated them, and how to persuade them better than anyone in mail order had before. An older man might have taken that as a sign, but at 27, Ward just started over again, and with two investors from the C. W. & E. Pardridge Company, he re-loaded and launched his humble mail order house in 1872, run out of a small shipping office near the corner of Clark Street and Kinzie. Comparatively, other mail order services up to this point were either industry/trade specific or for an elite customer base. Stereoscopes heres a link to my post on those. . Everythings up to date in Kansas City! John made arrangements to have it moved across the road to his property for shelter and feeding in their expanded grass-fed beef operation. Today, it is the ninth largest US privately held retailer in the country. This is the public land and unobstructed view of the lake that Aaron Montgomery Ward spent 20 years trying to ensure. Click the drop-down menu below and make your selection. None of them is solved by it . Theodore Merselesformer VP of the National Cloak & Suit Co.was its president, and the aforementioned General Robert E. Wood was VP. Headquarters are in Cedar Rapids, Iowa. . Others would follow. . . Check out our wide selection of colorful bedspreads, handy bathroom space savers and high-tech electronics. They all, without exception, imitate our methods as far as they can find them out; they all want to know: How does Montgomery Ward & Co. do it? We will tell you. Today children all over the world read and hear about the little deer who started out in life as a loser just as I did. Montgomery Ward was the first of the mail order catalog giants, and it was the success of the operation observed at a railway station by Richard Warren Sears which led to the creation of the Sears company in competition. Believe it or not, the cheaply-made, 32-page Rudolph the Red-Nosed Reindeer booklet featured in our museum collection is among the more valuable items we have on display. After several years of working as a traveling salesman among rural customers. 135 (1941), The Originators of the Mail Order Business (Montgomery Ward ad) The Inter Ocean (Chicago), May 19, 1901, Earnings in the Mail Order Business Printers Ink, March 5, 1914, Montgomery Ward Opens at Henderson Evansville Press (IN), August 8, 1929, Wards New Office Building to Boost City Beautiful Move Chicago Tribune, Oct 27, 1929, Rudolph the Red Nosed Reindeer is New Juvenile Fiction Hero Sedalia Democrat (MO), Dec 10, 1939, United States vs. Montgomery Ward & Co. U.S. District Court for the Northern District of Illinois 58 F. Supp. 1880; Shooting & Fishing Magazine - 1888; Montgomery Ward - 1895; Winchester - 1897; Deutsche Waffenfabrik - 1910; Ithaca - 1910; and others. Wards multiple lawsuits got him labeled as an enemy of real parks by the Chicago Tribune. Portrait of Aaron Montgomery Ward. I am writing a novel set in the West in 1894, so an 1895 catalog is fantastic for me, but some of the items are remarkable. What made Wards catalog the first of its type was its accessibility. We carry the goods in stock and are the only firm who can honestly say so. OffbeatAvenue. Month/Year. The order was placed with a down payment. During World War I, Robert also put his experience to use as a volunteer for the U.S. Army, improving its outdated logistics and supply systems. Its easy to say, yes, other stores will come in and fill in the vacancies, Vite wrote. From this overabundance of timber, farmers could pick and choose the best trees for log homes, log barns, and timber-frame structures. A farmer would make his choice of barn plans from a catalog like Sears' The Book of Barns or Modern Farm Buildings. Box 1545, Jeffersonville, IN 47131. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Enter your email address to subscribe to this blog and receive notifications of new posts by email. 56 by Montgomery Ward & Co.; Schroeder, Joseph J., Jr. (Edited by) . Save my name, email, and website in this browser for the next time I comment. Use this Artifact Card to share this great find with others. Sales Catalog, Fall & Winter, 1894 / front, Montgomery Ward & Co. 148 cubic feet (331 boxes) + microfilm + artifacts. What Ward DID do, however, was generate IDEAS, and at least one of them resulted in a pop cultural phenomenon that has long outlasted the company itself. Add to cart. Sales topped $1.2 billion in 1960. Mr. Ward's idea was to develop an organization to sell merchandise of nearly every sort directly to the customer. Subject files (1862-1985) include information on takeover attempts, price controls, A. Montgomery Ward's role in preserving Chicago's lake front, company history, the National War Labor Board, and Rudolph the Red-Nosed Reindeer, which originated as a Christmas advertising promotion in 1939. - Banking Services Manager, Public Relations: Mobil Corporation to Make Loan to Montgomery Ward, Public Relations: Montgomery Ward New Logo, Public Relations: Presidential Sports Award, Public Relations: Romance of Montgomery Ward & Company, Public Relations: United States Bicentennial, Reports: National 4-H Home Economics Consumer Education Program, Reports: Sears Roebuck and Company/Montgomery Ward and Company Merger Proposal, Reports: Survey of Montgomery Ward & Company, Reports: Tentative Sales, Marketing and Advertising Analysis, Reports: World's Fair Contest Plan and Its Results, Wolfson's Attempt to Take Over the Company: Business Background of Wolfson, Wolfson's Attempt to Take Over the Company: General, Wolfson's Attempt to Take Over the Company: Proxy Soliciting, Wolfson's Attempt to Take Over the Company: Senate Hearings on Proxy Contents, Wolfson's Attempt to Take Over the Company: Stockholder Survey, Avery Sewell (biographical information, author unkown, interviews), Centennial History of Montgomery Ward, by Al Lief: Background Material, Centennial History of Montgomery Ward, by Al Lief: Background Notes, Centennial History of Montgomery Ward, by Al Lief: Correspondence, Centennial History of Montgomery Ward, by Al Lief: Rough Draft, Donnelly-Ward Association, by H.P. 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